For specialty jewelry retail
Music to hook the second visit.
Most jewelry visits don’t close today. Entuned produces original music designed to make your store feel like a place worth coming back to — calibrated to your customer, your category, and the trust your floor needs to earn. Free, no credit card.
The Gap
Your store has a sonic posture. The customer reads it before you talk to them.
Independent jewelry retail has a different operating shape than apparel or home goods. The visit is longer. The browsing is quieter. The customer is making a single high-consideration purchase and the trust layer matters more than the price-relative-to-rack math. The first thing the customer reads when they walk in is not the product. It is the room — light, sound, scent, the quietness of the air, whether the store feels like a real jeweler or a counter inside a mall.
Most independent jewelers think hard about the case lighting and the door chime and leave the audio environment to whatever the satellite music vendor sent over. The audio is doing the same trust work the lighting is. It is just running on the wrong default.
Three places to start
Three places to start, sized to where you are.
Free, indefinite. Pick Linger from the floor of your store. The catalogue starts streaming through the speakers you already have. Useful as the first look before you decide whether to specify the audio more deliberately for your customer.
Music tailored to your single Ideal Customer Profile. For most independent jewelers, that is the customer your buyers are already merchandising for — the considered shopper who is in your store because they want a real jeweler, not because Yelp ranked you third. About 420 tracks in the first month, refreshed against what holds the floor and culled against what does not.
POS integration. Day-parted music against your traffic profile (slower weekday consideration, busier Saturday browsing, evening repair-pickup rhythm). Self-improving refinement against your basket and conversion data. Founder consult in your first month.
Multi-store rollouts where you operate more than a single location. Custom ICP design and brand voice consultation. Performance terms where lift can be cleanly measured against your existing reporting.
Forty years of evidence
Forty years of evidence on the audio levers that matter for considered-purchase retail.
Areni and Kim (1993) ran the foundational study in a wine shop. Customers shopping with classical music in the background spent significantly more per bottle than customers with Top 40. Same products, same prices, same store. The audio cued an upmarket context and customers anchored their willingness-to-pay to it. The mechanism replicates in any considered-purchase category — including jewelry.
Bitner's 1992 servicescape framework — one of the most-cited papers in service marketing — established that the physical environment of a service business is part of what creates the customer's relationship with the brand. Audio is part of the servicescape. For a jeweler, the audio environment is part of whether the customer trusts the store enough to consider buying from it.
North, Hargreaves, and McKendrick (1999) showed that customers exposed to category-congruent music made systematically different purchase choices than customers exposed to incongruent music. Not just spent more — chose differently. For a jeweler, the customer's selection between a $400 piece and a $1,400 piece is partly being made by the audio in the room.
Andersson and colleagues (2012) ran 601 real transactions in a Swedish retail chain and found that music that clashes with the store's customer category cuts willingness-to-pay below the no-music baseline. Neutral is not the default. The audio in your store is doing work whether you chose its effect or not.
Get Started
Hear it on your floor.
Start free at Entuned Free in your store. Move to Core once you want music tailored to your specific customer.
Start FreeFree forever · no credit card · no time limit. See full pricing →
How It Works · The Science · Pricing
Other verticals: Apparel & Footwear · Home Goods
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