Background music vendors lease. Entuned designs music for your store.
Mood Media, Soundtrack Your Brand, and the rest lease songs that artists made for other reasons. Entuned designs music as a retail variable — original, tuned to your customer, measured against your store. Free, no credit card.
The existing options.
Retailers today pick from three kinds of audio vendor. Catalog-leasing services like Mood Media bundle licensed music into themed collections and take care of the paperwork. Curation tools like Soundtrack Your Brand let managers pick from presets organized by energy, genre, or time of day. Background music providers pipe in a managed stream designed to fill silence without attracting attention.
All three answer the same question: what should we play? Selection is based on listener preference, genre alignment, and licensing compliance. None of them ask what happened in the store afterward. Ask your current vendor whether they can tell you what the music contributed to store performance last quarter. Most cannot.
Retailers spend $1.9 billion a year on in-store analytics. Millions of sensors track foot traffic, heat maps, conversion funnels. Audio — the one environmental variable a manager can change instantly at zero marginal cost — connects to none of it. Sales reporting and the playlist live in different universes.
spent on in-store analytics each year — foot traffic, heat maps, conversion funnels. Audio connects to none of it.
The one environmental variable a manager can change instantly, at zero marginal cost, lives in a different universe from the sales reporting
The unmeasured variable.
Audio is the last unmeasured environmental variable in the store. Lighting, layout, signage, staffing — all of it gets tracked and tested. Music gets picked and forgotten. No retailer would accept that standard from any other part of the store experience.
Existing vendors don't measure outcomes because the results might not flatter the product. They sell content. We sell a design spec.
The analytics stack gives retailers millions of sensors and zero real-time levers. Audio is the only change a manager can make in a minute, at no marginal cost, that leaves a trace in transaction data. It may be the highest-return lever nobody is pulling.
How Entuned is different.
Entuned tracks behavioral outcomes, not listener preference. The question is not whether customers like the music. The question is whether they stayed longer, spent more, and came back. Areni and Kim (1993) found identity-congruent music nearly doubled transaction value. Andersson et al. (2012) found incongruent music actively reduced willingness to pay. Getting the direction right is worth more than getting the volume right.
Every Professional or Enterprise deployment of Entuned produces insights no competitor can buy. Each store-hour connects what was playing to what the customer did. By the fiftieth location, you know things about your customer that took the first four stores months to surface.
Your tenth store benefits from what the first nine learned. A competitor starting from scratch is always nine stores behind. This is not a content-library advantage. It is an operating advantage that grows with every hour of trade.
See How It Works
From customer psychology to engineered audio to measured store outcomes.
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