A new design system for retail audio

Can music increase your sales?

Forty years of peer-reviewed research says yes. Tempo controls dwell time. Identity-fit music lifts what customers spend. Familiar music drives them out faster. Entuned produces original music designed for your customer and your store. Free forever, no credit card.

Interior of a modern retail store with designed lighting
The short answer

Yes. The research is older and more specific than most shop owners realize.

Music isn't ambient — it's a behavioral variable, peer-reviewed since 1982. Tempo controls how customers move through your store. Identity-fit music lifts what they're willing to pay. Familiar songs drive them out faster, even when they say they like it. The receipts are below.

Forty years of evidence

Music is doing work whether you chose its effect or not

38% Milliman, 1982
Tempo controls pace

Slower music increased grocery dwell time by 38%. Tempo affects how customers move through your store.

Areni & Kim, 1993
Identity-fit lifts spend

Music customers read as “theirs” nearly doubled average transaction value. Belonging changes willingness to pay.

−8% Yalch & Spangenberg
Familiar music shortens visits

Familiar songs drove shoppers out 8% faster. They reported liking it more — and left sooner.

Customer browsing inside a retail store
The mechanism

Background music has been a creative endeavor for decades. We turned it into a design spec.

Background music vendors lease songs artists wrote for other reasons — and the lyrics, tempo, energy, and cultural reference were never chosen with your retail floor in mind. Entuned produces original music to specification: your customer, your category, your outcome. Tempo tuned to your floor pace. Identity calibrated to your customer. Lyrics screened to avoid actively negative-priming the people you're trying to convert.

Linger longer

Tempo, key, and energy shaped to slow customer pace and extend dwell.

Larger basket size

Identity-fit programming that lifts what customers are willing to spend.

Higher conversion

Energy arc and lyrical density tuned to the decision moment on your floor.

Brand reinforcement

Original music your store actually owns — never plays in a competitor's store.

Retail analytics dashboard showing store performance data
The proof

Music that gets sharper the longer it runs.

Free and Core deliver the concept. Pro pulls sales and traffic data from your locations and refines the music against the outcome you set — the longer it runs, the more precisely it produces what you measure. Self-improving refinement compounds over weeks and months of correlation.

Early signal from the pilot

+10 percentage points

CONVERSION LIFT — From 18% to 28% in a single day, April 21, 2026.

“It's probably too early to say this, but our store went from an 18% conversion all day on a Tuesday, April 21, 2026 to 28% conversion after we put on Entuned. I'm sure it doesn't meet your statistical significance standards but I think it counts as anecdote evidence at least.”

— Kari S. Assistant Manager · Pilot store, Spring 2026

“This is refreshing!”

— Elaine K. · Pilot store, Spring 2026

Anecdotal observations from pilot in progress.

Pricing

Four Options. Start free.

Entuned Free
Free

Music tuned to one of two research-backed outcomes: Linger or Lift Energy. Free indefinitely, no credit card.

Core
$99/mo

Music designed for your single Ideal Customer Profile (ICP). All research-backed outcomes unlocked. Per location.

Professional
$399/mo

Music designed for your location's multiple ICPs. POS integration, Outcome Scheduling (like day-parting, but better), self-improving refinement, monthly founder consults.

Enterprise
Contact

Multi-location rollouts, custom ICP design, performance terms.

Common questions.

How much does it cost?
Entuned Free — no credit card, no invoice, no time limit. Entuned Core is $99 per location per month. Professional is $399 per location per month. Contact us for Enterprise pricing. See full pricing →
Do I need new speakers or hardware?
No. Entuned streams through whatever audio system you already have — Sonos, AirPlay, Bluetooth, line-in, hardwired. The stream plays in a web browser. Internet, connected device, and speaker system required (obvi.)
What about music licensing — am I covered?
Yes. Every song Entuned plays is original, commercial-use cleared, and PRO-indemnified the moment it starts. No ASCAP, BMI, SESAC, or SoundExchange royalties. Every subscription includes an indemnification certificate. Full details on the licensing page →
What if I run multiple stores?
Entuned Professional handles multi-store deployments with POS integration, Outcome Scheduling (like day-parting, but better), and self-improving features. For fleets requiring custom ICP design, performance guarantees, or white-glove rollout, talk to Enterprise.
How do I get started on Entuned Free?
Sign in with your email or Google at app.entuned.co/start. No credit card. No Invoices You get a unique player URL the moment you finish that you can play from any tablet, mobile device or computer.

Three minutes from sign-up to music in your store.

Free to stream. More power when you outgrow it.

Start Free

Free forever · no credit card · no time limit. See full pricing →