Can music increase your sales?
Forty years of peer-reviewed research says yes. Tempo controls dwell time. Identity-fit music lifts what customers spend. Familiar music drives them out faster. Entuned produces original music designed for your customer and your store.
Start free and hear it on your floor today · no card · no time limit. Running 5–50 locations? Start a measured pilot.
Yes. The research is older and more specific than most shop owners realize.
Music isn't ambient — it's a behavioral variable, peer-reviewed since 1982. Tempo controls how customers move through your store. Identity-fit music lifts what they're willing to pay. Familiar songs drive them out faster, even when they say they like it. The receipts are below.
Music is doing work whether you chose its effect or not
Shoppers walked more slowly to slower-tempo music, and daily sales rose with the longer visits.
Classical music in a wine store led customers to choose more expensive bottles — not more bottles.
Familiar songs send shoppers out the door sooner — they report liking the music more, then leave before they’ve browsed.
Background music has been a creative endeavor for decades. We turned it into a design spec.
Entuned is a retail music strategy platform that turns customer psychology into store soundtracks — driving measurable sales lift. Background music vendors lease songs artists wrote for other reasons — and the lyrics, tempo, energy, and cultural reference were never chosen with your retail floor in mind. Entuned produces original music to specification: your customer, your category, your outcome. Tempo tuned to your floor pace. Identity calibrated to your customer. Lyrics screened to avoid actively negative-priming the people you're trying to convert.
Tempo, key, and energy shaped to slow customer pace and extend dwell.
Identity-fit programming that lifts what customers are willing to spend.
Energy arc and lyrical density tuned to the decision moment on your floor.
Original music your store actually owns — never plays in a competitor's store.
Music that gets sharper the longer it runs.
Free and Boost deliver the concept. Pro pulls sales and traffic data from your locations and refines the music against the outcome you set — the longer it runs, the more precisely it produces what you measure. Self-improving refinement compounds over weeks and months of correlation.
From the pilot floor
“...our store went from an 18% conversion all day on a Tuesday, April 21, 2026 to 28% conversion after we put on Entuned.”
— Kari S. Assistant Manager · Pilot store, Spring 2026“This is refreshing!”
— Elaine K. · Pilot store, Spring 2026“I was literally singing this song, the chorus to the song ‘add it to the pile’, and then I saw that other shirt and I thought why not ‘add it to the pile’. This is brilliant.”
— Customer who made an additional $100+ purchase · Pilot store, Spring 2026That was day one in the first store. The 12-week pilot runs the same system across a matched test-and-control subset of your stores and reads the result in your own reporting.
Four options. Start free.
The shared starter catalogue running one outcome, Dwell, engineered to hold browsers on the floor longer. Not yet built around your customer. Free indefinitely, no credit card.
Music designed for your single Ideal Customer Profile (ICP). All research-backed outcomes unlocked. Per location.
Music designed for your location's multiple ICPs. POS integration, Outcome Scheduling (like day-parting, but better), self-improving refinement, monthly founder consults.
Multi-location rollouts, custom ICP design, performance terms.
Plays nicely with your stack.
Common questions.
How much does it cost?
Do I need new speakers or hardware?
What about music licensing — am I covered?
What if I run multiple stores?
How do I get started on Entuned Free?
Three minutes from sign-up to music in your store.
Free to stream. More power when you outgrow it.
Start free · no card · no time limit. Running 5–50 locations? Start a measured pilot. See full pricing →