Soundtrack Your Brand alternative

$54 per zone for music your competitors also stream.

Every Soundtrack customer streams from the same generic catalog. Entuned produces original music that plays only in your store. Per location, not per zone. Free forever, no credit card.

At a glance

The core trade, in one frame

Soundtrack Your Brand
~$35 / zone
per month
  • Per-zone billing on top of per-location
  • 100M licensed catalog, shared across brands
  • PRO bundled into subscription
  • No published in-store outcome reporting

Soundtrack pricing per third-party listings, as of 2026-05; confirm at purchase.

vs.
Entuned
Free forever
$0 / location
  • No card, no time limit, no auto-renew
  • One subscription covers the whole location — every speaker in the building
  • Original music, owned outright
  • PRO-indemnified the moment it plays
$29–$54

per zone, per month. A 3-zone store can easily run $90–$150/mo at one location.

Per third-party listings, 2026-05-09 (we couldn't reach soundtrack.io list pricing live; confirm at purchase) · 14-day free trial, no permanent free tier

Credit where it's due

What Soundtrack gets right

Soundtrack has the largest commercially-licensed-for-business catalog on the market and a polished app. If "give my store the same music my customers already listen to, legally" is the strategy, they do it well. Three things they nail:

100M+ track catalog

Direct label deals after the Spotify spin-out, plus an AI Playlist Generator launched in 2025. Largest licensed-for-business library on the market.

Polished app experience

iOS, Android, web. Familiar pattern for operators who've used consumer streaming. Runs on commodity hardware or a phone.

Editorial curation

Real human editors investing in commercial-context playlists, not just algorithmic mixes. The output is genuinely well-shaped for retail.

For owner-operators

Where Soundtrack falls short

Four operator-level problems on multi-zone stores and brand-identity work.

Per-zone pricing penalizes real stores

Most retail floors aren't a single zone — sales floor + fitting room + patio + cafe annex. Soundtrack treats each as its own subscription. Multi-zone stores hit $90–$150/mo at one location (per third-party listings, as of 2026-05).

Shared catalog, shared identity

The catalog Soundtrack curates from is the same catalog every other Soundtrack customer pulls from. Fine for ambience; problem for sonic identity.

Their research proves the category — then stops

Soundtrack commissioned real field research — their Gant study reports sales up 37% under brand-fit music. Then the product ships without measurement: nothing connects their streams to basket, conversion, or dwell in your stores.

You're licensing, not owning

If Soundtrack loses a label deal or restructures the catalog, the songs you've curated can disappear from your zones. Real risk on any licensed-catalog product.

What Entuned does instead

Free forever. One price covers the whole location, every speaker in the building. Original music we own outright that never appears in another brand's store. PRO-indemnified the moment it plays. Catalog can't disappear — we own it.

The claims audit

Soundtrack proved music moves sales. In other people's stores.

Take Soundtrack's research seriously — it's the best evidence any incumbent has produced. Their commissioned research with HUI Research includes an observational study at Gant reporting sales up 37% when brand-fit music replaced random music, a field experiment finding a 9.1% sales lift across 1.8 million transactions at a global restaurant chain, and 6% higher revenue when HQ controlled the music instead of store staff — that last one peer-reviewed in the Journal of Retailing and Consumer Services (2021). Their own research proves the premise of this entire category: which music plays is a revenue variable worth mid-single to double digits.

Now ask what Soundtrack did with that proof. It became marketing for a streaming subscription. The product doesn't engineer music toward your outcome, and it has no instrument for measuring what its streams do to basket, conversion, or dwell in your stores. If their research is right, your music choice is a double-digit revenue variable — and the product they sell you can't tell you which side of it you're on.

Entuned operationalizes what their research proved. Original music engineered to your outcome, then a free 12-week pilot across matched test and control stores, read in your own reporting — the measurement their studies ran once, running on your floors.

Side by side

Soundtrack Your Brand vs. Entuned

Soundtrack pricing reflects ranges from third-party listings; we have not verified a single 2026 list price directly on soundtrack.io and operators should confirm at purchase.

Soundtrack Your Brand Entuned
Pricing model Per zone per month (~$29/zone/mo entry, up to ~$54/zone/mo Unlimited per third-party listings) Per location: Free $0, Boost $99, Pro $399, Enterprise negotiated
Free tier 14-day free trial, no permanent free tier Entuned Free — $0, no credit card, no time limit
Per-location vs per-zone Per zone (every zone needs its own subscription) Per location (one subscription covers the whole location — every speaker in the building)
Hardware required Optional ~$200 player; primarily app-based on iOS, Android, web None — browser-based player at music.entuned.co
Contract terms Monthly or annual prepaid; standard SaaS billing Free tier no contract; paid tiers month-to-month
Music type Licensed catalog (100M+ tracks, label-direct deals) Original music, owned outright by Entuned
PRO obligation Bundled licensing through Soundtrack's label deals None — PRO-indemnified the moment it plays (Entuned owns the catalog)
Sales-lift measurement Commissioned studies in other brands' stores; no measurement product for yours Optional Lift Reports on Pro tier
Will they measure it in your stores? None offered — their field research (Gant, HUI Research) is marketing, not a product feature Yes — free 12-week pilot, matched test and control stores, read in your own reporting
Browser-based playback Yes (web app available) Yes — primary delivery is browser
How Entuned is different

What you get when you switch

$0 forever. No 14-day clock.

No card. No 14-day clock. No auto-renew. PRO-indemnified the moment it plays.

Music other stores don’t play.

Every track composed for retail use, never appearing in another brand's store. Catalog can't disappear from your store — we own it.

Per location, whole building.

Sales floor, fitting rooms, patio — one subscription. The math gets meaningfully better the more separately-billed areas a typical store has.

No hardware. No $200 player.

Runs in any browser at music.entuned.co. Sign up and have audio playing in minutes — no $200 player, no install.

Reporting that ties music to your numbers.

Tie music programming to outcome metrics inside your store, not aggregate atmosphere claims.

Designed for your customer. Not a curated catalog.

Tempo, key, lyrical density, energy arc — engineered to your customer's psychology, not curated from a shared catalog.

Full pricing breakdown: Entuned's four-tier pricing · The engineering behind it: how the translation engine works

Common questions

Switching from Soundtrack Your Brand

Can I keep my Soundtrack account while testing Entuned?
Yes. Entuned Free is $0 with no credit card, so you can run it in one store as a parallel test while your Soundtrack subscription stays active. We recommend doing exactly that for a couple of weeks before you cancel anything — it makes the comparison concrete.
Will I owe ASCAP or BMI if I switch to Entuned?
No, not for music played through Entuned. We compose and own every track in our catalog outright, so there's no PRO obligation passed to the operator for audio Entuned delivers. Music played from any other source you run in the location keeps its own licensing posture.
How fast can I roll Entuned out across all my locations?
Each location takes minutes — the player is a URL on a browser-capable device. Multi-location operators self-serve through app.entuned.co/start and use the customer dashboard to manage all sites from one login. There's no hardware to ship and no install window to schedule. Running 5–50 locations? The better entry is a free 12-week measured pilot — start a measured pilot across matched test and control stores.
Can I keep playlists I've curated in Soundtrack?
No, because the underlying tracks are licensed catalog from Soundtrack and aren't portable. What we do instead is interview your space, your customer, and how your day flows, and engineer original programming that produces the same retail outcome — pace, energy arc, lyrical density, harmonic feel. Operators usually find this works better than the playlists they spent hours curating.
Is there a usage limit on Entuned Free?
Entuned Free is a real free tier — no credit card, no trial timer, intended for ongoing use by single-location operators who don't need the deeper customization or measurement of the paid tiers. The differences are documented on the pricing page; nothing on the free tier expires.
My customers love hearing recognizable songs. Won't original music feel weird?
It's a fair concern. The honest finding from operators who've made the switch is that customers don't consciously evaluate specific songs — they evaluate fit. Music that matches the store's pace and feel reads as "well put together," even when no one in the room could name a track.

Hear it on your floor.

Original music designed for your customer and your store, not a generic catalog.

Start a measured pilot Start Free

Running 5–50 locations? Start a measured pilot. Single store or just a few? Start Free.

Read more: Retail Music FAQ · Startle alternative · Commercial music services compared · In-store music strategy · Music was never made for your store