What Your Current Audio Is Costing You

Your stores play music every hour they are open. Ask your current provider one question: what did the music contribute to revenue this quarter? If they cannot answer, you are paying for an uncontrolled variable.

The Numbers Behind Retail Audio

40:1
Return Ratio
Conservative scenario
8–12%
Willingness to Pay Lift
Areni & Kim 1993, North et al. 1999
15–25%
Dwell Time Increase
Peer-reviewed studies
95%+
Margin at 3% Lift
Based on published research

Show the Math

A concrete example: 10 retail locations, $250 average transaction, 2,000 transactions per month per store. That is $5M in monthly revenue. Areni & Kim (1993) and North et al. (1999) found 8-12% willingness-to-pay lift from congruent music. Even at 3%, a single location adds $15,000/month. At 8%, it is $40,000. Meanwhile, Andersson et al. (2012) measured 601 real transactions and found that incongruent music actively reduced willingness to pay. Your current audio probably is not neutral. It is probably costing you revenue.

3% Revenue Lift
$15,000
Incremental monthly per location
During the pilot
100% incremental
5% Revenue Lift
$25,000
Incremental monthly per location
During the pilot
100% incremental
8% Revenue Lift
$40,000
Incremental monthly per location
During the pilot
100% incremental

Assumptions: 10 locations, $250 avg transaction, 2,000 transactions/month/location. Lift figures drawn from peer-reviewed research. Actual attribution depends on your measurement methodology and baseline controls. Pilot participation is free.

The Pilot Is Free

Founding Pilot
$0
No subscription. No commitment. We deploy music in your stores and measure what happens. If the results are there, we talk about what comes next.
What You Get
Real Data
Psychographic profiling, original music generated for your customer, and performance measurement against dwell time, traffic, and sales data.

The Vendor-Eliminating Question

Mood Media and similar providers charge $50,000-$200,000/year for a 50-location chain. Long-term contracts, termination penalties, no measurement, no targeting beyond genre. Entuned builds original music for your specific customer profile and measures the result. Can your current provider tell you what the music contributed this quarter? That question alone probably eliminates them.

The Pilot as Controlled Experiment

The founding pilot starts with 2 locations. For enterprise validation at scale, the ideal structure is 40 active stores against 40 control stores. Same product mix, same promotional calendar, same time window. You measure it with your existing POS and analytics infrastructure.

The Validation Structure
Active Stores
40 locations running Entuned. 10 months of behavioral audio optimization.
Control Stores
40 locations with current audio setup maintained. Identical merchandising and promotion schedule.
Measurement
Revenue, transaction count, average ticket, dwell time — whatever your POS tracks. We layer on top of your existing data.

If the numbers do not move, you walk away with the data. Zero financial risk. Zero contractual obligation.

What the Pilot Looks Like Financially

During the Pilot
Zero cost for music streaming. We deploy, you measure. Standard vendor evaluation process.
After the Pilot
If the data shows lift, we discuss terms. If it doesn't, you walk away with the insights. No obligation.
No Lock-In
No long-term contracts. No special procurement complexity. Standard vendor evaluation.

One Question Worth Asking

We will walk through the ROI arithmetic for your specific store portfolio, transaction volume, and average ticket. No decks. Just numbers.

See the Numbers for Your Stores