Sound Audit

Your music is selling against you. Find out by how much.

A 60-second self-assessment for retail owners and operators. Ten questions, an honest score, and the two behavioral levers you're underusing.

Most stores treat the music like wallpaper. The research has been clear for forty years that it isn't — tempo changes how long customers stay (Milliman 1982), genre changes what they're willing to pay (Areni & Kim 1993), familiarity changes perceived time in store (Yalch & Spangenberg 2000). This audit doesn't grade your taste. It grades whether your store soundtrack is doing measurable work, or just running.

Question 1 of 10

Do your store managers personally choose the music each shift?

Question 2 of 10

Is the same playlist running across every one of your locations?

Question 3 of 10

Do you know what your music actually sounds like at peak hours, without being there?

Question 4 of 10

Has your store's music been substantially the same for the last 6+ months?

Question 5 of 10

Have your employees ever asked to turn the music off — or quietly done it themselves?

Question 6 of 10

Are your highest-spending customers leaving the floor faster than your browsers?

Question 7 of 10

If a customer said "this music doesn't fit your brand," would you have a defensible answer for why it does?

Question 8 of 10

Does anyone in your business carry a measurable target tied to your music?

Question 9 of 10

Do you actually know whether your music is helping or hurting your dwell time?

Question 10 of 10

Could you A/B test a music change against your POS data this week?

Your sound audit

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Top 2 levers you're underusing

Entuned engineers original music for your store at the parameter level — tempo, key, lyrical density, energy arc — tailored to your customer and tied to your sales outcomes. Entuned Free — no credit card, no time limit. PRO-indemnified the moment it plays.

Start Free — see what intentional audio sounds like in your store

Why we built this

Five levers move retail revenue. Most operators are pulling four.

Layout, visual merchandising, staff training and timing, audio environment, and friction at decision points — that's the full set of behavioral levers a physical store has. Layout and visuals get whiteboards. Staff gets training budgets. Audio is the one almost nobody treats as a real variable, even though the research on it is older and cleaner than most retail metrics anyone's running today.

This audit translates that gap into a number for your store. The questions are pulled from the same frameworks we use with operators — the five behavioral levers behind conversion, the six exit patterns that cost retailers the most, and what we've learned about how store soundtrack changes dwell time. Score yourself honestly. The cheapest fix in your store is almost always the one nobody's looked at.

Ready when you are: how Entuned works, or the four pricing tiers, including Entuned Free.

Next step

Hear it on your floor.

Score the audit, then spend ten minutes generating a soundtrack engineered for your customer. Entuned Free — no credit card, no time limit. PRO-indemnified the moment it plays.

Start Free