Three minutes from sign-up to music in your store.
Start on the shared catalogue. Stream from the speakers you already have. Add your customer profile when you're ready. Each tier adds specificity without changing the engine underneath.
Turn it on.
Music engineered to hold browsers on the floor longer. Open the player and the music starts. No card required, no time limit. The catalogue is shared by every free store and deliberately broad, not yet built around your customer. When a track doesn't sound like your store, that's the line Boost removes.
Stream from the speakers you already have.
Sonos, AirPlay, Bluetooth, line-in, hardwired — whatever audio system is already running in the store. No new hardware, no installer. The stream plays from a URL we hand you. Every track is original, commercial-use cleared, and PRO-indemnified the moment it plays.
Add your customer profile.
When you upgrade to Boost, the music shifts from a general catalogue to original tracks built around your single Ideal Customer Profile. Tempo range, lyrical density, instrumentation, energy arc, cultural reference set — specified on purpose to fit the customer your store is built to serve. About 420 tracks in the first month, refreshed and culled regularly against what holds the floor.
Connect your store data.
Professional integrates with your POS, reads sales and traffic data tied to specific environmental conditions, and refines the music against your store's outcomes as the dataset grows. Outcome Scheduling rotates outcomes by hour. Multiple ICPs cater to distinct customer types instead of homogenizing them. Self-improving refinement compounds over weeks of data, not days. The lift shows up in the report your CFO already runs.
What Changes Per Tier
Same engine, deeper specificity.
Shared catalogue, nothing to configure. Indefinite free access. The floor has music engineered to hold browsers longer instead of whatever the vendor sent over. It stays broad until Boost builds it around your customer.
One ICP. Music built around your specific customer. All research-backed outcomes unlocked. Manual control. Sales-associate-friendly web interface. ICP edit as the business evolves.
Multiple ICPs, distinct customer types catered to specifically. POS integration. Outcome Scheduling. Interstitial messaging — you write and approve store messages that play in rotation. Self-improving refinement against your store's data.
Custom ICP design and brand voice consultation. Negotiated per-location pricing. Performance guarantees where lift can be cleanly measured. Dedicated success contact and white-glove rollout across your locations.
The behavioral variable underneath.
Forty years of peer-reviewed work say in-store audio measurably affects customer behavior. Entuned engineers around that work — every parameter the research identifies as load-bearing is something we specify on purpose.
Slower tempo holds shoppers in the room longer. Milliman's 1982 supermarket study found shoppers walked more slowly to slower music; sales rose with extended dwell.
Milliman, R. E. (1982). Journal of Marketing.
Areni and Kim found classical music in a wine store raised the price tier customers selected. North, Sheridan, and Areni later isolated the willingness-to-pay effect for identity-congruent products. The tag didn't change. The customer's read on the product did.
Areni & Kim (1993); North, Sheridan & Areni (2016).
Yalch and Spangenberg measured shoppers' perception of time against their actual stay. Familiar music made the visit feel longer, and shoppers left sooner than they otherwise would. The songs your customers already know are working against you.
Yalch & Spangenberg (2000). Journal of Business Research.
In-store analytics is a billion-dollar industry that counts everything except the one variable a manager can change while the customer is in the store. We are filling the gap the measurement industry never filled.
In-store analytics category.
Go Deeper
Related Reading
What Is Entuned? · Does Your Store's Music Actually Matter? · What Kind of Music Should a Store Like Mine Play? · PRO indemnification details
Three minutes to music in your store.
Free to start. Public pricing once you outgrow it.
Running 5–50 locations? Start a measured pilot. Single store or just a few? Start Free.