Everything a writer or partner needs, in one place.
Boilerplate, founder and team bios, brand assets, and the data tools worth citing. If you're covering retail, store atmosphere, shopper behavior, or music licensing and want a source, start here — and reach out for anything that isn't below.
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Entuned makes original music for multi-location specialty retailers and measures whether it moves the numbers operators already track — dwell, conversion, and basket.
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Entuned is a retail music strategy company that composes original music — using generative tools — for multi-location specialty retailers, then measures its effect against the behavioral data stores already collect. Because the music is original, there is no third-party PRO licensing to clear. It answers the question the catalog music industry never could: does a store's music actually change how the store performs? Entuned was founded by Daniel Fox, who bootstrapped Skreened to eight-figure annual revenue before exiting. The company is based in Denver, Colorado. More at entuned.co.
- What it isOriginal music for multi-location specialty retail, measured against store behavior
- How it's madeOriginal music composed with generative tools — no third-party catalog, no PRO licensing to clear
- CategoryRetail music strategy — not a licensed-catalog or streaming service
- HeadquartersDenver, Colorado
- FounderDaniel Fox
- How it worksA free, twelve-week measured pilot across a subset of a retailer's stores; the retailer keeps the music and the measurement data
- What's differentMeasurement — proof a store's music changed how the store performed, read from the retailer's own numbers
Daniel Fox — Founder
Daniel Fox is the founder of Entuned. He bootstrapped Skreened to eight-figure annual revenue in six years — 180 employees, multiple production facilities, and in 2013 dual recognition as one of Ohio's fastest-growing companies and one of its best places to work. After exiting, he returned to music as a technical discipline, working as a producer and composer to build a working model of how specific musical choices shape customer behavior in stores. That model became Entuned.
Mrinmayi Katti — Measurement
Mrinmayi Katti owns the measurement side of every Entuned pilot. She previously built distributed data-migration workflows that moved 200K+ records per run at 99%+ fidelity (Loxo) and A/B testing work that contributed to an 18% retention lift at scale (Reliance Jio). When a retailer asks whether the music moved conversion in a specific store on a specific day, she is the person who can answer.
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Interactive resources built on primary research — free to reference and link.
PRO Enforcement Map
Where ASCAP/BMI licensing enforcement is active, by state.
Retail Music Decibel Guide
What volume does to dwell and spend, with the research behind each level.
Music License Cost Calculator
What the four PROs actually cost a store, added up.
License Exemption Checker
Whether a store qualifies for the narrow broadcast exemption.
The Science
The peer-reviewed research on music and shopper behavior, in one place.
Entuned's work is grounded in published, replicated findings on music and shopper behavior — Areni and Kim (1993) on classical music and price selection in a wine store, Milliman (1982, 1986) on tempo, and North and Hargreaves through the 1990s and 2000s. These are cited, public, peer-reviewed studies; we're glad to point you to the primary sources rather than have you take our word for it.
Press inquiries
Interviews, quotes, data questions, or a fact you want checked before you publish — Daniel answers press directly.
Contact for press