Your store is already running a music experiment.
These estimates come from peer-reviewed research on music and purchase behavior, published between 1982 and 2023. They are conservative by design. A pilot replaces them with your numbers.
How these numbers are calculated
These figures represent the music-attributable share of revenue outcomes, not total potential lift from all variables. Based on peer-reviewed literature on acoustic environment and consumer behavior (Milliman 1982; Yalch & Spangenberg 2000; Knöferle et al. 2012; Renwick & Woolhouse 2023).
Transaction value component: Tempo, mode, and volume affect arousal and purchase depth. Conservative range: 2–5% ATV improvement on transactions. These ranges are intentionally below published study averages.
Replace the conservative ranges with your actual numbers. With Entuned Professional, the system reads your POS data and refines the music's effectiveness using your store's data.