Your store is already running a music experiment.
These estimates come from peer-reviewed research on music and purchase behavior, published between 1982 and 2023. They are conservative by design. A pilot replaces them with your numbers.
Illustrative: what-if scenarios, not predictions.
Grounded in peer-reviewed research on acoustic environment and purchase behavior: Milliman (1982), Yalch & Spangenberg (2000), Knöferle et al. (2012), and Renwick & Woolhouse (2023).
How these numbers are calculated
These figures represent the music-attributable share of revenue outcomes, not total potential lift from all variables. Based on peer-reviewed literature on acoustic environment and consumer behavior (Milliman 1982; Yalch & Spangenberg 2000; Knöferle et al. 2012; Renwick & Woolhouse 2023).
Transaction value component: Tempo, mode, and volume affect arousal and purchase depth. Conservative range: 2–5% ATV improvement on transactions. These ranges are intentionally below published study averages.
These percentages are what-if inputs, not study findings; a pilot replaces them with your numbers.
Running 5–50 locations? Start a measured pilot. Single store or just a few? Start Free.