For apparel & footwear retail
Music that works for the first 10 seconds.
Apparel customers decide on sensory evidence in the first ten seconds. Entuned produces original music tuned to your customer’s pace, energy, and identity — engineered to win the threshold moment. Running 5–50 stores? Start a measured pilot — twelve weeks, no cost, read in your own reporting. Single store? Stream Entuned Free, no card.
The Gap
Audio is doing work in the room. Almost nobody chose what.
Off-price apparel and multi-decision footwear share an operating shape: high foot traffic, conversion as the load-bearing metric, fitting-room dwell that varies by category and weather, and a shopper who is comparing options against price-relative-to-what-else-is-on-the-rack. The store environment shaping those decisions is being delivered by an audio vendor who has never been in your store.
Your visual merchandising team is well-staffed. Your real estate team has a model. Store ops owns staffing rotation. The audio environment those teams operate inside is whatever the music vendor sent over.
Three places to start
Three places to start, sized to where you are.
Free, indefinite. Pick Linger or Lift Energy from the floor of one store. The catalogue starts streaming through the speakers you already have. Useful as the first look in a single location before a multi-store Ideal Customer Profile (ICP) build.
Music tailored to your single Ideal Customer Profile. For most apparel retailers, that is the customer your buyers are already merchandising for — same person, just specified to the music engine on purpose. About 420 tracks in the first month, refreshed against what holds the floor and culled against what doesn't.
POS integration. Outcome Scheduling against your traffic profile (lunchtime browsers, evening conversion, weekend volume). Multiple ICPs for stores that draw distinct customer types across the day. Self-improving refinement against your basket and conversion data.
Multi-fleet rollouts across regions and formats. Custom ICP design and brand voice consultation. Performance guarantees where lift can be cleanly measured against your existing reporting. Standard entry shape is a 12-week pilot in matched test and control stores.
Forty years of evidence
Forty years of evidence on the levers that matter for high-traffic apparel.
Milliman (1982) measured slower music increasing dwell. Knoferle et al. (2012) showed the effect depends on tempo paired with the right tonal choice — most catalogue vendors have the thermostat without the room.
Areni and Kim (1993) found that in a wine cellar, customers chose more expensive bottles — not more of them — when the music matched the customer profile. North, Shilcock and Hargreaves (2003) found the same prestige-fit effect lifted spend per head in a restaurant. Same items on the rack, different customer read.
Yalch and Spangenberg (2000) found that familiar music made shoppers leave 8% sooner. They reported enjoying it more. They left faster. Catalogue vendors play familiar songs because complaints are minimized — that is the wrong objective for conversion.
Music that fits the customer category lifts what shoppers will pay; music that clashes gives that lift back (Areni and Kim 1993; North, Shilcock and Hargreaves 2003). Neutral is not the baseline. The audio environment is doing work in the room whether you chose its effect or not.
Get Started
Hear it on your floor.
Running 5–50 locations? Start a measured pilot — twelve weeks, no cost, matched test and control stores, read in your own reporting. Single store? Stream Entuned Free below.
Running 5–50 locations? Start a measured pilot. Single store or just a few? Start free · no card · no time limit. See full pricing →
How It Works · The Science · Pricing · The Financial Case
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