Your stores play music every hour they are open. Somebody picked it, or nobody did, and either way you have no idea whether it is helping or hurting the business. You pay a vendor. The vendor sends a playlist. The playlist plays. That is the entire relationship.
Entuned is a retail music company that does two things differently. We make original music for your stores. And we measure what that music does to your store performance.
What does Entuned actually do? #
We compose original music for retail environments. Every track is built from scratch. There are no licensing fees, no ASCAP or BMI obligations, and no restrictions on how the music gets used in your stores.
Because the music is original and continuously composed, it never repeats. Your employees, the people who spend eight hours a day inside the store, never hear the same track twice. Your frequent customers hear something fresh every visit. The character of the music stays consistent with your brand, but the compositions are always new.
We also measure what the music does. During a pilot, we track store performance metrics alongside what is playing. At the end, you have data showing whether the audio environment moved the numbers. Your data, from your stores, about your customers.
Who this is for #
Multi-location lifestyle retailers running somewhere between 5 and 50 stores. Apparel, home goods, specialty retail, beauty, lifestyle brands with a clear customer identity and a real concern about in-store experience.
The operator we work with has already thought carefully about lighting, layout, visual merchandising, and scent. They have not thought carefully about audio because nobody has given them a reason to. Their current music vendor does not send a report. Their current music vendor does not connect audio to any metric the operator already tracks.
If you run stores and you have never seen a number attached to what is playing on the speakers, that gap is the reason we exist.
How this compares to what you have now #
Most in-store music comes from one of three places. Legacy background music companies like Mood Media. Streaming-based business music services like Soundtrack Your Brand or Rockbot. Or a retail Spotify account that somebody set up three years ago and nobody has touched since.
All three rely on pre-existing recordings. The music was made for consumer listening, not for retail environments. Playlists rotate through a fixed catalog. Employees hear the same songs dozens of times a month. And none of these providers tell you whether the music did anything for the business.
Entuned is different in two ways that matter to an operator. The music is original, composed for your stores, so there is no catalog fatigue and no licensing exposure. And the music is measured, so you can treat audio the same way you treat every other store-level variable: as a line item with a number next to it.
What you can do this week #
Walk one of your stores at 2 PM on a Tuesday. Stand near the entrance for five minutes. Listen to what is playing. Ask yourself two questions. First: does this sound like it was chosen for the customer walking in right now? Second: do you have any data on whether this music is helping or hurting your numbers?
If the answer to both is no, you are not alone. That is the norm across the industry. But it does not have to be.
The pilot structure walks through what a deployment includes.
