Every Entuned Free account comes with three mood modes, Chill, Steady, and Upbeat, plus an All setting that mixes them. Pick one, it plays through whatever speakers you already have, and you can switch whenever you want. That part takes ten seconds to learn.
Worth being straight about what these modes are before getting into which one to run. They are mood modes. Each holds your floor at a particular feel, streaming from the shared catalogue every free store uses. The job they were built for is making your store sound deliberate instead of accidental, and that job matters more than it sounds like it does. A silent floor reads as an empty store. A floor running somebody’s personal playlist reads as somebody’s personal playlist. Customers register both, and so does your staff.
Here’s each mode, and when it earns the floor.
Chill #
The slower, calmer end of the catalogue. Run Chill when you want the room settled: browsing hours, considered purchases, quiet weekday mornings, any stretch where the customer taking her time in front of your product is the customer you want more of. If your store sells things people deliberate over, this is probably your daytime default.
Steady #
The middle. Moderate tempo, moderate energy, presence without a push in either direction. Steady is the call when your traffic is mixed, when browsers and grab-and-go customers share the floor, or when you’d rather set it at open and think about literally anything else. When you’re unsure, start here.
Upbeat #
The high-energy end. Run Upbeat during your rush: Saturday afternoons, event days, holiday weekends. It changes the feel of a packed floor, and it changes the sixth straight hour for the people behind your counter. Customers read your staff’s energy whether you plan for that or not.
All #
Everything, mixed. Chill, Steady, and Upbeat shuffled together. A store open ten hours burns through any single texture, and the first people to notice are your staff, who hear every hour of it. All buys you variety without anyone touching the player after opening. The trade is that the floor holds no particular feel for long, which is fine on the days when good sound is the whole goal.
Where the line sits #
The free modes are tuned to a mood, and that’s deliberate. The outcome work sits one tier up, and it works differently in kind, so it’s worth understanding what actually changes at Boost.
On Boost, the music gets built around your specific customer. Taste, identity, category, the person your store was designed for. A consistent thread runs through forty years of retail research: identity fit is what moves spend, and identity fit requires knowing whose identity. A shared catalogue can’t know that.
The lyrics change jobs too. Free-tier lyrics are screened so nothing works against you on the floor. Boost lyrics are written toward the selling moment. At the store where we pilot the system, a customer spent fifteen minutes singing along to a chorus called “add it to the pile” without realizing it, and when one more shirt came her way, that was the phrase she reached for: add it to the pile. One extra shirt, one extra decision, and the lyric had become her vocabulary for it.
That’s the difference between music tuned to a mood and music engineered for your customer and your outcome. The free modes will make your store sound deliberate today, at no cost, indefinitely. Run Chill through your browsing hours, Upbeat through your rush, Steady when you’d rather not decide, All when nobody’s minding the player.
And if a track ever makes you think good song, wrong store: that’s the line. Everything on the other side of it is the product.
