You know it’s time to look when your district manager mentions, for the third month running, that staff keep asking why the playlist sounds like last spring. Or when your CFO asks what the line item buys. Or when renewal is 90 days out and nobody can explain what the contract does for the P&L.
Most operators do not wake up and decide to switch. They get pushed. Then they look at the market and find it messy.
Why are operators leaving Mood Media? #
The same five reasons come up in every conversation with multi-location retail operators.
The contract. Three-to-five-year lock-in with a termination penalty. Operators renew because switching feels harder than staying. The switching cost compounds with every year they wait.
No performance reporting. The monthly report tells you the service played what it was scheduled to play. It does not tell you whether anything in the store got better. Your landlord gets more granular tenant data than you get on a $50k-a-year audio contract.
Genre and mood channels only. You pick a channel. The channel plays songs tagged to match. There is no mechanism for the audio to know anything about your specific customer.
Catalog fatigue. A licensed catalog is a fixed set. Your staff hears every track dozens of times a month. Your regulars notice. Your new hires mention it in their first week.
Bundled pricing. The quoted number does not match the real line item once you add hardware, support, and mandatory add-ons. Finance notices, then asks what the audio is worth.
The 2026 shortlist #
Soundtrack Your Brand. A cleaner catalog model. Monthly subscription, no proprietary hardware, roughly $35 to $50 per location per month with licensing included. If your only problem is the contract and the hardware, this is a soft landing. You still get a catalog and a genre picker. You still do not get performance data.
Cloud Cover Music. Built for small multi-unit operators. Roughly $10 to $25 per location per month. Handles licensing. Fine for one location or a ten-store chain. At 40 stores it starts to feel thin.
SiriusXM for Business. A large library of curated channels, name recognition, negotiated pricing in the $30 to $80 range per location per month. Same model as the consumer product. No behavioral reporting.
QSIC. An Australian and New Zealand player with early traction in QSR. Uses AI to tune catalog selection to time of day and basic location signals. Limited US footprint. Worth a look in those markets or in quick-service.
Entuned. We compose original music to a profile of your customer and report against your store performance data. No catalog. No genre picker. No lock-in. Pilot is free.
Five questions to filter the shortlist #
Five questions will walk a vendor into disqualifying themselves. Ask before you take the demo.
1. What do you report on quarterly? You want a report the rep would hand a VP of Ops, not a tour of the dashboard. If the rep describes play logs and schedule adherence, the platform reports compliance. You still have no view on performance.
2. What is your termination clause? Ask for it in writing before the pitch advances. A vendor that needs a three-year lock to protect its revenue is telling you what it thinks its churn would look like otherwise.
3. Licensed or original music, and who owns the PRO liability? Licensed catalogs pass ASCAP, BMI, and SESAC fees through to you, either explicitly or inside the subscription. For a 50-store retailer that adds up to real money. Original music has no catalog and no PRO exposure.
4. How does my customer data shape what plays? If the answer is that you pick a channel, you are buying a playlist. If the answer describes how your customer profile actually changes the audio, you are buying targeting.
5. Show me a comparable retailer’s before-and-after. A real one. Same format, similar customer base, specific metrics. Dwell, conversion, basket. If the vendor can’t produce it, they have not instrumented the thing they are selling.
Your landlord gets more granular tenant data than you get on a $50k-a-year audio contract.
What to do this week #
Pull your current contract. Find the termination clause and the renewal date. Ask your rep for the last four quarterly reports. Read them. Note what is in them and what is not. Walk two stores on a Saturday afternoon and listen to what is actually playing. That is your baseline. Any vendor you evaluate is measured against it.
The full picture of how Entuned differs from catalog providers is on the why page. Entuned’s pricing sits next to the numbers above so you can compare line by line.
