Sound that sells.
Original music built from your customer's psychology. Stores using it see 15-25% longer dwell time and 8-12% larger baskets.
See How It WorksYour store plays music for no one.
Right now, your background music is a coin flip. Generic playlists from a catalog that knows nothing about your customer. Yalch and Spangenberg found that familiar music actually drives shoppers out faster, cutting dwell time by 8%. The songs your customers already know are working against you.
From customer psychology to store soundtrack.
Entuned profiles your ideal customer, their values, their aesthetic, what moves them, and creates original music to shape how they behave in your store. Original means no borrowed lyrics, no borrowed identity, no risk that "Santeria" is describing a murder in your family store. The music is yours. It speaks to who your customer actually is.
The result: longer dwell time, bigger baskets, stronger brand perception. A $1.9B in-store analytics industry tracks every footstep but controls nothing. Audio is the only variable that responds instantly at zero cost per adjustment. We built the action layer.
What the research says.
Your Customers Stay Longer
Music matched to your customer's psychology slows them down, increasing dwell time and product exposure. Researchers have documented dwell time increases of 15-25% when tempo and genre match the customer profile. Every additional minute in the store is another chance to convert.
Their Baskets get Bigger
Areni and Kim (1993) and North, Hargreaves, and McKendrick (1999) showed that identity-congruent music increases willingness to pay by 8-12%. At an $85 average transaction across 4,000 monthly visits, an 8% lift adds $27,200 per month. The right tempo, the right mode, the right production style. It compounds.
Your Brand Stops Borrowing Someone Else's Voice
Licensed playlists carry someone else's brand, someone else's lyrics, someone else's associations. You hired a lighting designer. You spec'd the paint color. The music should have the same standard. Entuned builds your brand's sonic identity from scratch. Zero licensing fees.
We're selecting founding pilot partners.
Every store is different. We're looking for retail brands ready to put thirty years of behavioral research to work, and to own the data that proves it.