The dataset retail audio never had.

More details coming as pilots return results.

Pilots produce measurements that the commercial category has never collected. What happens in a real store. Which customers linger. Which transactions close. What was playing when it all happened.

As pilot partners complete their data collection windows, this page will describe what the research has found. The methodology follows peer-reviewed work on music and consumer behavior going back to Milliman 1982. The rigor is the product.

Until the evidence base reaches a scale worth describing publicly, the details stay internal. Retailers who run a pilot get their own results either way.